ci: gonrg-6328 add image substitution to seismic pipeline

Tested on:

• release branch: https://community.opengroup.org/osdu/platform/domain-data-mgmt-services/seismic/seismic-dms-suite/seismic-store-service/-/jobs/1653559
• release tag: https://community.opengroup.org/osdu/platform/domain-data-mgmt-services/seismic/seismic-dms-suite/seismic-store-service/-/jobs/1653590
• MR branch: https://community.opengroup.org/osdu/platform/domain-data-mgmt-services/seismic/seismic-dms-suite/seismic-store-service/-/jobs/1651339